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Sweet Auburn

Also known as Auburn Avenue

Atlanta, Fulton County, Georgia · South Atlantic

Black Business District

Black Wall StreetUrban RenewalHighway

Categories: Black Business Districts Displaced · Urban Renewal & Highway Destruction · Communities Destroyed or Displaced by Government/Public Projects

What was built

Established or development period
1906–1920s
Peak period
1920s–1950s
Who built the community
Black entrepreneurs who consolidated on Auburn Avenue after the 1906 Atlanta massacre, including Alonzo Herndon and the Atlanta Life Insurance Company.
Black population
A dense surrounding Black residential population in the Fourth Ward.
Businesses
Well over 100 Black-owned businesses along the corridor.
Financial institutions
Atlanta Life Insurance Company and Citizens Trust Bank.
Churches
Ebenezer Baptist Church, Big Bethel A.M.E. and Wheat Street Baptist.
Schools
Not yet documented
Hospitals
Not yet documented
Newspapers
The Atlanta Daily World, the first Black daily newspaper in the country.
Entertainment & cultural institutions
The Royal Peacock Club, the Top Hat Club and the Auburn Avenue entertainment circuit.
Other community institutions
Not yet documented
Black land & property ownership
Black-owned commercial buildings and homes along Auburn Avenue and in the Old Fourth Ward.
Economic significance
Called 'the richest Negro street in the world' by Fortune magazine in 1956.

What happened

What happened?
Construction of the Downtown Connector (Interstates 75/85) in the 1950s and 1960s severed Auburn Avenue and demolished adjacent blocks. Desegregation-era shifts in spending and long-term disinvestment compounded the damage; the district was economically disrupted and partially demolished rather than destroyed.
Trigger or precipitating event
Interstate highway routing through the Old Fourth Ward.
Underlying historical context
Interstate construction, urban renewal and disinvestment in Black commercial corridors.
Method of destruction / displacement
Highway · Urban Renewal · Eminent Domain
Date or period of destruction
1950s–1960s and after
Confirmed / documented deaths
Not yet documented
Estimated deaths
Not yet documented
People displaced
Hundreds of households and businesses along and near the right-of-way.
Homes destroyed
Not yet documented
Businesses destroyed
Not yet documented
Acres or property lost
Not yet documented

Afterward

What happened to the land?
Interstate right-of-way bisecting the corridor.
Was compensation paid?
Condemnation payments; business losses uncompensated.
Was the community rebuilt?
Partially
What was rebuilt?
Not yet documented
Destroyed or displaced again?
Not yet documented
Second displacement date
Not yet documented
Second displacement cause
Not yet documented
What exists there today?
The Martin Luther King Jr. National Historical Park, the Sweet Auburn Historic District, the APEX Museum and ongoing revitalization alongside gentrification pressure.
Descendant, reparation & restoration efforts
The Sweet Auburn Works district organization, National Park Service stewardship and preservation advocacy.
Historical significance
The commercial and spiritual heart of Black Atlanta, birthplace of Martin Luther King Jr., disrupted by highway construction.

Sources

  • Source lookup

    National Park Service, Martin Luther King, Jr. National Historical Park

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    National Register of Historic Places, Sweet Auburn Historic District

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  • Source lookup

    Atlanta History Center collections

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  • Source lookup

    Fortune magazine (1956) on Auburn Avenue

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Last verified: 2026-09-20. This is a living historical collection. Additional communities and documentation will be added as research and verification continue.