Saint John, Bozoma

Impact on the world

After leading music and entertainment marketing at PepsiCo, Saint John joined Apple in its 2014 acquisition of Beats Music and led global consumer marketing for the 2015 launch of Apple Music; she went on to become Uber's first-ever Chief Brand Officer in 2017, brought in partly to help reform the company's culture around hiring and treatment of women and people of color, then CMO of talent agency Endeavor, where she led rebranding efforts including crisis response for a client controversy, before Netflix named her Global Chief Marketing Officer in 2020 — making her the streaming giant's first Black C-level executive. She has since founded Eve by Boz, a hair-care and extensions company made in Ghana centered on Black women and women of color, and published the memoir “The Urgent Life” in 2023.

Life & background

Born Bozoma Afiba Mamekyi Arthur on January 21, 1977, to Ghanaian immigrant parents, Saint John began her marketing career at Spike Lee's advertising agency, Spike DDB, before joining PepsiCo in 2005, where she spent nearly a decade managing beverage brands and eventually leading music and entertainment marketing. She has been inducted into both the American Advertising Federation's Hall of Achievement and Billboard's Women in Music Hall of Fame, named to the Hollywood Reporter's Women in Entertainment Power 100, and served on the boards of Girls Who Code and Vital Voices; she was named a Henry Crown Fellow by the Aspen Institute in 2017.

Sources

1. LinkedIn (official); Forbes; BECA